At Genesis Juice, we believe that the products we manufacture in the form of cold-pasteurized juices are an investment in our consumers’ health. It is for this very reason that Genesis selected PEF technology as the best process to achieve the FDA’s microbiological inactivation requirements. The high intensity of the PEF treatment inactivates the microorganisms by rupturing of microbial cell.

Genesis Juice Corporation is a pioneer of this patented technology. The PEF treatment preserves the color, the flavor and the concentration of most naturally occurring Phytonutrients (health protecting plant compounds).